Not your average
marketing director.
Hey, I'm Andres. Colombian by origin, Toronto by choice, global by obsession.
For the past 10+ years, I've worked at the intersection of marketing, technology, and execution - helping brands grow across e-commerce, real estate, dental, cybersecurity, SaaS, AI, and fashion.
I've managed $1M+ ad budgets, reduced CAC by 30%, built content engines from scratch, led high-profile campaigns and events, secured $175K in sponsorships, and helped launch AI-driven ventures from the ground up.
What makes my profile different is that I don't just lead strategy and execution - I also build. I work with AI tools, automation workflows, content systems, APIs, webhooks, and technical teams to create scalable marketing infrastructure that improves visibility, efficiency, and revenue contribution.
Today I'm focused on AI-native marketing: building the machine behind modern growth - not just using AI tools, but engineering the systems that make teams faster, smarter, and more scalable.
$1M+
Ad budgets managed
14+
Cross-functional teams led
800+
Automation workflows shipped
150+
AI workflows built & deployed
Core strengths
What I bring to every role and engagement.
More than 10 years of Experience.
From Bogota to Toronto to London. Every role, every result.
Marketing Director
Ascend AI Labs · Remote
Aug 2025 – Present
Full-time- → Lead marketing strategy for an AI education and workforce enablement company, embedding AI across marketing, sales, and operations to increase speed, efficiency, and control
- → Build and execute go-to-market strategy across LinkedIn, YouTube, website, email, webinars, and partner channels
- → Design and deploy automated systems for blog creation, video production, image generation, ad creative, and content distribution - scaling marketing workflows while maintaining quality and consistency
- → Map and develop AI-powered SDR workflows, CRM integrations, and funnel systems to improve lead qualification, follow-up, personalization, and pipeline visibility
- → Manage cross-functional teams of developers, designers, writers, and automation specialists while connecting websites, CRMs, content systems, and automation layers into one scalable operating infrastructure
- → Support leadership with strategic planning, execution structure, and marketing systems tied to growth goals
Marketing Director
Content AI · London, UK
May 2025 – Aug 2025
Contract- → Led growth marketing for an AI-driven legal assistant platform, focused on acquisition, content performance, and organic visibility in a competitive legal tech market
- → Directed paid campaigns across Facebook, LinkedIn, Google, and TikTok while supporting an organic SEO strategy
- → Guided AI-generated content creation to align with search quality guidelines and SEO best practices
- → Improved site speed, navigation, accessibility, conversion flow, and content architecture to strengthen user experience and inbound performance
- → Built keyword and email strategies to support launches, retention, and evergreen funnels
Seasonal Senior Marketing Manager
Pro Art Dental Lab · Toronto, ON
Jan 2025 – May 2025
Contract- → Supported a strategic growth phase by strengthening B2B market positioning and modernizing marketing systems
- → Implemented Salesforce CRM for lead tracking, sales pipeline alignment, and reporting visibility
- → Introduced AI-powered marketing tools for automation, segmentation, and content creation
- → Directed Google Ads, Meta Ads, and TikTok campaigns, increasing qualified inbound leads by 30%
- → Managed WordPress SEO projects and coordinated designers and content production teams
Marketing Director
Rich Media · Remote
Jul 2021 – Jul 2024
Full-time- → Directed marketing strategy for a portfolio of 10+ B2B and B2C accounts across SaaS, cybersecurity, AI, real estate, and eLearning
- → Owned full-funnel marketing programs including lead magnets, landing pages, paid campaigns, segmented email flows, webinars, and authority content
- → Managed a $1M+ annual ad budget, improving ROI while reducing CAC by 30%
- → Delivered 35% engagement growth and 25% customer lifetime value lift through targeted lifecycle and funnel strategy
- → Worked closely with sales and finance teams to align marketing initiatives with revenue targets, budget priorities, and business outcomes
- → Built authority through content, webinars, events, and media visibility, generating 80K+ organic views and 15+ media features
- → Created and distributed content tied to high-profile figures including Richard Dolan, Steve Aoki, Mike Tyson, David Falk, and other notable personalities, while organizing related campaign and event execution
Senior Marketing Manager
Century 21 Real Estate · Toronto, ON
Feb 2020 – Nov 2020
Full-time- → Developed LinkedIn, Google, and Facebook campaigns that increased lead flow by 25%
- → Built SEO content, nurture workflows, lead tracking systems, and digital campaigns aligned to sales goals
- → Oversaw local marketing strategy and budget, aligning campaigns with sales targets and profitability goals
- → Implemented CRM and marketing automation tools to improve tracking, segmentation, and conversion rates
- → Collaborated with sales teams to refine value propositions and improve lead quality and follow-up
Marketing E-Commerce Manager
Vinzeta · Bogota, Colombia
Oct 2014 – Jul 2017
Full-time- → Launched and scaled an online marketplace, increasing organic visibility by 55%
- → Managed e-commerce operations and developed conversion-focused campaigns across digital channels
- → Built integrated email, blog, and social media programs to improve funnel performance and sales outcomes
- → Managed promotions, pricing strategy, partnerships, merchandising, and user experience optimization through analytics and A/B testing
Personal projects
Things I build when I'm not at a desk.
Random AI
AI-powered fashion personalization platform
Built and developed an AI-driven fashion project focused on personalization, automation, scalable content systems, and GTM execution. Worked on AI integration strategy, workflow automation, and content systems designed to improve speed, consistency, and personalized customer experience.
Diego's Kitchen AI
AI operating system concept for restaurants
Developed the strategic concept, product structure, and operating model for an AI-powered platform connecting voice AI, SMS, WhatsApp, reservations, loyalty, campaigns, analytics, and a shared AI knowledge layer.
Content Generation System
Independent AI build
Building a content generation system focused on faster content ideation, production, repurposing, distribution, and workflow automation across channels. Strong focus on vibe coding, custom agentic workflows, webhooks, APIs, and AI integrations.
Education & Certifications
Education
Master's - International Business Management
George Brown College, Toronto
Bachelor's - Marketing & Advertising
Politecnico GranColombiano, Bogota
Certifications
- → HubSpot ABM
- → Google Ads & Analytics IQ
- → SEMrush SEO
- → Meta Blueprint
- → HarvardX AI with Python
- → Web Development with WordPress
Tools & platforms
The stack I actually use to ship work.
Languages
Let's connect
Whether it's a full-time role or a consulting engagement - I'm open to the right conversation.
Open to opportunities
Hiring for a marketing leadership role?
I'm open to Director-level marketing roles in B2B SaaS, AI, tech, and growth-stage companies. If you're building something ambitious and need a full-stack marketing director who can build the infrastructure too, let's talk.
Consulting & projects
Need to build or fix something fast?
Fractional CMO, GTM strategy, marketing audits, AI marketing systems, automation builds, demand generation programs - I take on a limited number of engagements where I can drive real, measurable impact.
Prefer LinkedIn? Connect there instead.